BOLASPORT.COM – Indonesia will host the 2023 FIBA World Cup, which will run from August 25 to September 10, 2023.
PT Yili Indonesia Dairy, a subsidiary of the Yili Group and producer of Joyday ice cream, has also demonstrated its commitment to support the event as a FIBA Global Ice Cream Partner.
Globally, Yili Group has become the Global Ice Cream Partner of FIBA (the International Basketball Federation), as announced on April 26, 2023.
Yili’s support for basketball is driven by the high public interest in this sport, not only in China but also worldwide,” said Yu Miao, President Director of Yili Indonesia Dairy, in an official statement.
“With Yili’s extensive network, we will also expand promotions for FIBA and the FIBA Basketball World Cup 2023.”
“This aligns with our efforts to showcase our products to the world,” Yu Miao continued.
Indonesia will co-host the 2023 FIBA World Cup with two other countries:
the Philippines and Japan.
“In Indonesia, Yili will provide superior products for visitors and players during the event, available at our booth,” Yu Miao explained.
“Joyday is also available at the main FIBA Philippines stadium.”
“In addition, There are various offline and online activities to further enliven this world-class event.
“One of them is social media activation with #JOYDAYxFIBAShootChallenge, watching basketball matches together with Joyday at the Indonesia Arena Stadium from August 25 to September 3, 2023, and at the Spark Mall Fan Zone from August 23 to September 3, 2023,” said Yu Miao.
The Indonesia Arena, which will host the matches, will host two rounds of Group G and H of the 2023 FIBA World Cup.
Group G will feature Iran, Spain, Ivory Coast, and Brazil.
PT Yili Indonesia Dairy, a subsidiary of the Yili Group, is committed to producing Joyday ice cream at the 2023 FIBA World Cup.
Meanwhile, Group H will feature Canada, Latvia, Lebanon, and France.
The 2023 FIBA World Cup will feature 32 countries divided into eight groups.
Yu Miao added that Yili Group’s concrete support for the 2023 FIBA World Cup is expected to have a positive impact on the Indonesian basketball scene. Water.
“We hope that Yili Group’s support will further foster interest in basketball in Indonesia,” said Yu Miao.
“So that Indonesia will become more active and able to achieve achievements like the professional players competing in the FIBA Basketball World Cup 2023.”
“From a product perspective, we also hope for increased public interest in Joyday products, similar to the high public interest in our hero products, such as crunchy cookies cream, crunchy chocolate malt, and crunchy chocolate blueberry.”
“And currently, Joyday has also been exported to several countries such as Singapore, Malaysia, Vietnam, the Philippines, Myanmar, Cambodia, and New Zealand,” said Yu Miao.
Source: https://www.bolasport.com/read/313876442/komitmen-dukung-pelaksanaan-fiba-world-cup-2023?page=all
