POS-KUPANG.COM, JAKARTA – PT Yili Indonesia Dairy is the producer of the JOYDAY brand of ice cream. As a food manufacturer, product quality and food safety are top priorities, and this is a crucial element in product processing at the factory, which occupies an area of 17 hectares and has been operational since 2021.
PT Yili Indonesia Dairy is fully committed to monitoring and controlling the quality of JOYDAY products to ensure product safety for consumption.
Furthermore, product excellence is supported by the use of the latest technology, quality management, and responsible environmental controls. This was witnessed firsthand by media crews during a visit to the PT Yili Indonesia Dairy factory today.
PT Yili Indonesia Dairy is currently registered as a company with a food safety management system recognized by the Global Food Safety Initiative (GFSI) through FSSC 22000 certification.
In Indonesia, PT Yili Indonesia Dairy is also the first ice cream company in Indonesia to receive Risk Management Program (PMR) certification from the Indonesian Food and Drug Authority (BPOM).
All JOYDAY product variants are registered with the Indonesian Food and Drug Authority (BPOM) and are HALAL certified by the Halal Product Assurance Agency (BPJPH).
Yu Miao, President Director of PT Yili Indonesia Dairy, stated during the media visit, “The purpose of this factory is to meet the demand for ice cream from Indonesia and other Asian countries. This factory is YILI’s first ice cream factory in Indonesia, with an investment of IDR 2 trillion to produce its current main product, JOYDAY ice cream. With a daily production capacity of over 100 tons of JOYDAY ice cream in various flavors, PT Yili Indonesia Dairy has implemented the latest technology in processing the best raw materials, implementing responsible quality management, supervision, and control to produce the best ice cream products in accordance with Indonesian and international quality standards.”
The quality assurance of JOYDAY ice cream products is also strengthened by the supervision and control processes used, starting from the raw materials and packaging materials used, to ensure compliance with quality and halal standards.
JOYDAY products are processed using high-tech automated machines. This factory strictly monitors the production environment for any potential contamination.
The factory is also equipped with an internationally accredited laboratory from the National Accreditation Committee (KAN) to test every JOYDAY ice cream product to ensure its safety for consumption.
With over 40 JOYDAY ice cream flavors, PT Yili Indonesia Dairy consistently focuses on innovation. In the R&D (research and development) laboratory, experts in their respective fields focus on innovation qualification (creating new products), renovation (improving the quality of existing products), and process development (production development).
These experts possess extensive competencies in food science and technology, particularly in product innovation and development. The process of getting a product to consumers is also complex and multi-layered, from idea development, raw material selection, packaging, technology utilization, a series of testing and evaluations, product registration with certification bodies (BPOM and Halal), production, and distribution to the market. This long process ensures the product is of the highest quality and acceptable to the market.
In carrying out its business operations, PT Yili Indonesia Dairy is committed to implementing sustainability standards, including in the construction and operation of its factory.
The JOYDAY ice cream factory has a wastewater treatment system that can recycle water and help save up to 4,000 tons of water per year.
PT Yili Indonesia Dairy also maintains an innovation environment, actively and continuously engaging vendors/suppliers to propose innovative ideas that have a positive impact on the environment and the company.
Yu Miao further stated, “The presence of the JOYDAY ice cream factory is the first step in PT Yili Indonesia Dairy’s investment in establishing Indonesia as an export hub for JOYDAY ice cream products to other countries.
Currently, JOYDAY ice cream is distributed in 38 provinces throughout Indonesia and has been exported to 16 countries, including Singapore, the Philippines, Malaysia, Myanmar, Laos, Vietnam, Cambodia, Brunei, Middle Eastern countries, and Africa, with exports reaching over 1,000 tons per year, valued at USD 2 million.”
To meet production needs, PT Yili Indonesia is supported by a local workforce. Currently, 67 percent of the workforce at the JOYDAY ice cream factory is from the surrounding area. PT Yili Indonesia Dairy also ensures technology transfer to its Indonesian workforce through continuous training.
JOYDAY ice cream presents
There are over 40 variants available and can be purchased at various locations, including grocery stores and modern trade outlets like AEON, Alfamidi, Farmers, GS Supermarket, Hero, Hypermart, Jakmart, Lawson, Lotte Mart, PIMA, and Transmart.
“We hope to reach more consumers by being available in various locations, making it affordable for everyone, and of course, offering a variety of flavors that add excitement to daily activities. We will continue to innovate in various areas to provide the best products to consumers. In the future, we aim to introduce more new, high-quality Joyday variants to the Indonesian people,” concluded Yu Miao.
About Yili Group
Yili Group is the number one dairy company in Asia, having maintained its leading position for ten consecutive years. This is reflected in Yili’s position among the top 5 global dairy brands.
As a consumer-oriented company, Yili continues to provide high-quality products and services for everyone to live a healthier lifestyle, with the goal of becoming the world’s most trusted provider of healthy food.
Yili is highly active in the dairy product market and is confident in its ability to maintain its leading position in all categories, including liquid milk, powdered milk, yogurt, ice cream, cheese, and more.
Its product portfolio continues to expand to provide more nutrition and health benefits for all age groups in their daily lives.
To date, the company has 15 research and innovation centers and 81 production bases worldwide. Its products are marketed in more than 60 countries and regions. For more information about Yili Group, please visit our website at https://www.yili.com/en/index.
PT Yili Indonesia Dairy is Yili Group’s subsidiary in Indonesia. It produces Joyday ice cream and distributes products to 38 provinces in Indonesia, Southeast Asia, the Middle East, Africa, and other countries around the world.
Aiming to bring joy to young people’s lives and encourage them to explore and find happiness in everyday life, PT Yili Indonesia Dairy produces Joyday ice cream in 40 delicious flavors to suit a wide range of tastes.
Joyday ice cream is produced by PT Yili Indonesia Dairy using high-quality ingredients that meet international standards, ensuring its safety and safety. It has been certified by the Indonesian Food Authority (BPJPH RI Halal) and BPOM RI for food quality standards, ensuring happiness in every bite.
We believe our world will be a better place where everyone can experience happiness in simple things. That’s why we continually strive to develop our products and bring happiness to everyone through every bite of Joyday ice cream.
Through our 40 delicious ice cream flavors, Joyday aims to ensure that everyone can experience happiness every day, whether across Indonesia, Southeast Asia, the Middle East, Africa, or other parts of the world. Joyday Makes You Happy. For more information about Joyday, please visit this website: https://www.joyday/com/id/
Source: https://kupang.tribunnews.com/2024/05/22/pertama-kantongi-sertifikasi-pmr-dari-badan-pom-es-krim-joyday-telah-menjangkau-16-negara
