Marketing – Since the launch of Joyday ice cream in Jakarta last October, Yili’s popularity in Indonesia has soared, particularly due to its nutritious and healthy product quality, rich and unique flavors, and attractive presentation. As a global health food company, Yili continues to uphold its corporate responsibility and undertake various activities to contribute to society as it enters other countries.
On May 5, 2019, Yili, through PT. Green Asia Food Indonesia, participated in the “One Million Helps” charity event organized by the Indonesian Children’s Oncology Foundation in Jakarta. All proceeds from the event were donated to support children with cancer in Indonesia.
The charity event was held at the Living World Mall shopping center in Alam Sutera. On the morning of May 5, PT. Green Asia Food Indonesia brought Joyday ice cream products to participate in the charity bazaar and donated all proceeds to the Cancer Foundation. A charity concert was also held on May 5 during the same event. Indonesian celebrities such as Kiki CJR, Chilla Kiana, Odela Sabrina, and Jessen also participated in the charity performance, as well as special performances by KMBD DV Band, DV DA & Stamanara.
Large companies carry significant responsibilities. Adhering to the principle of “balance-based, responsibility-first,” Yili actively participates in charity events organized by various Indonesian charitable foundations. Yili is committed to sharing health, helping sick children, and effectively promoting the United Nations 2030 Sustainable Development Goals.
As a leading dairy company in China, Yili consistently fulfills its social responsibilities in various areas, including health, safety, ecology, culture, and education, which has been widely recognized by domestic and foreign authorities. Going forward, Yili will continue to integrate quality resources from around the world, uniting all parties to consolidate a healthy ecosystem, serving global consumers with quality health products, and creating a brighter future for children worldwide, fulfilling the United Nations’ goals of sustainable development.
Source: https://marketing.co.id/one-million-help-dari-yili/
