Warta Ekonomi, Jakarta – Yili Group, Asia’s largest dairy product producer, through its subsidiaries PT Yili Indonesia Dairy and PT Green Asia Food Indonesia (GAFI), has decided to collaborate with PT Taman Impian Jaya Ancol. This partnership will make Joyday the official ice cream brand at Dunia Fantasi (Dufan) for the commercial segment.
“We are very proud to collaborate with PT Taman Impian Jaya Ancol, which has always been an inspiration and source of joy for Indonesian children. Hopefully, this positive collaboration will further enhance the children’s happiness,” said Yu Miao, President Director of PT Yili Indonesia Dairy, in Jakarta on Friday (July 22, 2022).
On this occasion, the Joyday ice cream producer also celebrated National Children’s Day 2022 with hundreds of children at Dufan, Taman Impian Jaya Ancol.
After two years of National Children’s Day (HAN) celebrations with many restrictions due to the Covid-19 pandemic, this year children can once again enjoy activities together.
The 2022 National Children’s Day commemoration also serves as a token of appreciation from Yili Indonesia, the producer of Joyday ice cream, to the children who have been strong and patient during the pandemic.
“We express our appreciation to the Indonesian children who have been strong and patient during the pandemic,” she added.
Yu Miao hopes that this year’s National Children’s Day commemoration will be the beginning of children being able to return to being active, playful, and cheerful, while still adhering to health protocols.
According to Yu Miao, through play, children learn many things. Play is a crucial part of a child’s development and growth, helping them become whole human beings.
“Everyone understands that children spend most of their time playing, either alone or with friends. A child’s world is a world of play, because play can foster a child’s imagination,” she said.
The National Children’s Day commemoration at Dufan, Taman Impian Jaya Ancol, also coincided with World Ice Cream Day. World Ice Cream Day is celebrated every third week of July. As in previous years, this year Joyday again distributed free ice cream to Dufan visitors.
On the same occasion, Joyday’s Head of Marketing and Sales, Gerry Mustika, stated that on World Ice Cream Day, Joyday also launched its newest product, Joyday Crunchy Cookies Cream.
He explained that this new product is dedicated to making Indonesian children happier. This milk chocolate ice cream, topped with a layer of white chocolate and delicious biscuit crumbs, will brighten their mood.
“The incredibly delicious Joyday Crunchy Cookies Cream complements Joyday’s 36 ice cream flavors, ensuring that customers can experience happiness every day,” Gerry added.
Gerry Mustika stated that these various ice cream flavors, made with the finest ingredients and processes, have been distributed across 34 provinces in Indonesia, including in select Alfamart stores.
“Joyday not only offers business partnership opportunities through ice cream distribution, but also aims to bring joy to the lives of Indonesian youth and encourage them to explore and find happiness in their daily lives,” Gerry Mustika said.
Meanwhile, Budi Aryanto, President Director of PT Taman Impian Jaya Ancol, stated that Dunia Fantasi always strives to innovate in products, services, and collaborations.
“The collaboration with Joyday is expected to provide a new atmosphere for recreation at Dufan, adding to the excitement and, of course, benefiting both parties,” Budi said.
He noted that data on visitation trends to Dufan and public enthusiasm are gradually recovering as the pandemic comes under control. This indicates a revival in recreation and tourism in Jakarta and throughout Indonesia.
“Dufan will always be an entertainment center that brings joy to the whole family, offering many exciting and fun rides and attractions. Hopefully, the presence of Joyday can add to the joy of traveling. Please continue to adhere to health protocols during your visit for the safety and comfort of all,” Budi concluded.
Source: https://wartaekonomi.co.id/read431383/kolaborasi-dengan-taman-impian-jaya-ancol-joyday-jadi-official-ice-cream-di-dufan
