JAKARTA, INFOBRAND.ID – Ice cream is a snack perfect for after meals or during leisure time. This habit of consuming ice cream inspired Joyday, a newcomer to the ice cream market in Indonesia, to create an ice cream that provides a sense of enjoyment to its connoisseurs.
Made from pure milk and high-quality ingredients meeting international quality standards, this product, distributed by PT Green Asia Food in Indonesia, is highly popular. Indonesian consumers’ preference for its products is evidenced by over 35,000 search engine reviews in the past year, over 11,000 product transactions, and over 5,000 reviews with a consumer rating of 4.9 on two top marketplaces.
Thanks to this achievement, Joyday won the 2021 Brand Choice Award, a prestigious award presented by Infobrand.id, Indonesia’s Number One Brand Media, in collaboration with TRAS N CO Indonesia, a company engaged in brand research and development in Indonesia. This award proves that Joyday has become the ice cream brand of choice for consumers.
Ineke Chirstiana, Marketing Manager of PT Green Asia, the producer of Joyday Ice Cream, expressed her gratitude to TRAS N CO and Infobrand.id for the award. She stated that she was very proud of the award and was proud to be the ice cream brand of choice for consumers in terms of awareness, sales, and ratings.
“Joyday Ice Cream remains committed to expanding the ice cream market through innovation and providing quality products that can be enjoyed by all,” said Ineke.
Meanwhile, Tri Raharjo, CEO of TRAS N CO Indonesia, congratulated Joyday on the award. The award demonstrates Joyday’s continued consumer choice, with a 4.9 rating, demonstrating consumer trust in Joyday’s products.
“Congratulations to Joyday, I hope this award is beneficial and motivates them to continue innovating,” said Tri.
Tri further explained that the 2021 Brand Choice Award is a prestigious award and recognition given to national and international brands that market their products through marketplaces in Indonesia and have successfully become the choice of Indonesian consumers. This award is given to the best brands based on the results of the Brand Choice Index survey, which uses three digital assessment parameters: Digital Brand Awareness, Digital Consumer Choice, and Digital Consumer Reviews & Rating. The survey was conducted from February to April 2021, covering 150 product categories with over 1,000 brands.
Source: https://infobrand.id/public/punya-rating-49-joyday-jadi-es-krim-pilihan-konsumen-indonesia.phtml
