Doha, Qatar (ANTARA/PRNewswire) – When the AFC Asian Cup Qatar 2023 opened on January 12, Yili, as the official global partner, showcased several products from its sub-brands, including AMBPOMIAL, Joyday, Cremo, and iberri, at the tournament. Throughout the event, Yili showcased its brands on pitch-side billboards, interactive off-pitch zones, and social media platforms to celebrate the AFC Asian Cup Qatar 2023 with football fans worldwide. Yili also launched special communication programs in Indonesia, Thailand, Vietnam, and Malaysia, raising the profile of its brands among consumers.
Joyday is Yili’s first ice cream brand to target the international market. It is not only popular in Indonesia but also expands into the Middle East, Africa, and Southeast Asia. Taking advantage of the AFC Asian Cup in Qatar, Joyli launched interactive activities online and offline, further strengthening its relationship with consumers.
Joyday’s booth was also located at Doha’s iconic Al Thumama Stadium. Many fans participated in football-related activities here, taking creative photos to win souvenirs designed by Yili and the Asian Cup.
In addition to exhibiting inside the stadium, on January 24th, Joyday invited Timotius, a sports influencer from Indonesia, to interact with consumers at the Joyday booth and share the event with his followers on social media platforms. Joyday’s interactions with consumers via Instagram and TikTok (@joydayicecream), including a prize draw and other activities, garnered significant attention both online and offline.
At local supermarkets in Indonesia, Joyday also launched an Asian Cup-themed marketing program. Through this program, consumers could take home specially themed products for free. This program also further connected local fans to the Asian Cup.
During the AFC Asian Cup, Yili’s Thai ice cream brand, Cremo, launched a series of activities. Cremo invited renowned football commentators to share match analysis on KhobSanam, a publisher platform. Cremo’s Facebook account also held a prize draw for fans. One Facebook user commented that the delicious and flavorful Cremo was the “best companion” while watching the Asian Cup.
In Malaysia, AMBPOMIAL held special themed activities at local supermarkets, expanding the popularity of the Asian Cup from Qatar to Malaysia.
As an official partner of the AFC, Yili will continue to collaborate with the organizing committee of the international sporting event to integrate the health and sports industries and create healthier and better lives for global consumers.
Source: https://www.antaranews.com/berita/3959538/yili-hadirkan-produk-produk-unggulannya-di-ajang-afc-asian-cup-qatar-2023
